It all starts communicating with the client to understand and delve into their business and idea. It is necessary to find points of contact and assure that we are on the same wavelength. This is why we create a brief. This is how we determine in what format and style the work needs to be done.
Scenario is the stage of generating ideas and translating them into the text, according to which the video will be created. It is very important to frame the client’s idea with uniqueness — not only do everything according to clear instructions but also breathe life into the client’s idea and make “the doll” move.
We bring the client’s idea to life by creating a storyboard from simple sketches to correctly capture the concept and present it to the client in a visual form. Also, at this stage, our specialists select references and collect mood boards to make the final result more understandable and expected.
One of the main advantages of videos as a means of communication with a potential buyer is the impact on the viewer’s consciousness not only through visual images but also through sounds and voice. Also, it is difficult to make a video without a voice, in which you need to convey a lot of various information. We are ready to record or order voice acting for the video to create a work based on it.
And finally, the most important stage, consisting of the actual design creation, as well as animation and sound design development — production. Therefore, after carefully clarifying the client’s requirements in the previous paragraphs, our artists create a design for the future video and approve it. After creating the design of each scene, we proceed to animate it and finalize it. An equally important detail in the video work is the sound design, which enhances the atmosphere in the video with the help of sounds and music. This is especially true for promo videos done to evoke strong emotions.