Social networking application with custom matching

Everyone knows about social networks. Seriously, mobile devices have reached every corner of our planet and have enabled people to chat with each other from across the globe. But what’s the point of making another app if there’s Facebook, right?

Actually, it makes sense if you look at the stats — the number of users is growing and shows no signs of stopping.

Neat features are what make small apps viable and we have the prowess to implement them. Along with things such as chat, reactions, updates, and video-messages, ABCloudz provides custom matching and search algorithms for these apps to craft a tailor-made solution for your needs.

Personal chat page

Technical features

Building apps from scratch isn’t easy. But ABCloudz has already developed finely tuned practices when it comes to making a complex product with unique features.

How we do it

The first thing to come to mind is connecting people. So how do we do that? The search button is the way to go — it will display results and define how people connect.

If we talk about Facebook or Instagram, the search result will show people, posts, photos, and videos. The search engine uses special parameters that were set up on a core level as to what’s relevant and what’s not.

But what if the app isn’t meant to be the next big thing? If it targets people from certain communities, there should be specific searching parameters. In this case, Tinder-like matching is the proper choice that actively promotes people’s communication and ties them based on interests and location.


First, map integration should be added. By using Google Maps API, our developers can tune the search outline and specify certain areas for the search. For instance, if it’s a baseball community, it would make sense to restrict the search range by a single city.

If people are interested in other bats – let’s say, those who make flapjacks – it’s better to limit the area by several neighborhoods.

Personal chat interaction


With the amount of data flow inside the app, storage becomes an important topic for a product’s stability. The text chat is easy to handle, but media files can pile up and weigh a ton. That’s why data questions should also be considered among others.

Being the cornerstone of the ABCloudz expertise, we approach data management firmly. Our app developers are keen on using native cloud storage like Microsoft Azure, Amazon RDS, and Google Firebase as well as on-premises databases. When it comes to social apps, we give an edge to MongoDB as our primary choice. It fulfills general requirements for information storage making it secure, scalable, and highly available regardless of the amount of traffic.

Meeting calendar

In speaking about local interests, it’s certain that people will want to meet one another. So, it makes perfect sense to promote users’ hangouts where people’s activities can be common and shared.

As in other apps, we can make a Meetup calendar to create meetings, add or tag participants, choose a place on a map, add a description, etc. Our team has vast experience in making interactive calendars inside apps and delivering top-notch UI for that function.

Scheduling meeting

Matching algorithm

To enable high user activity, you can make a user’s rating reset once they upload a new profile pic or a video. Even after putting a negative mark, there will be a chance for people to match again and start chatting.

Apart from filters, both search and matching are based on tags. Whether it’s certain activities or a favorite team’s name, it will be considered when selecting people to hook up.

Technology-wise, REST API is the common solution for chat interaction, user authentication, and searching. At the same time, WebSocket plays its role in chat activities and notifications.

Proactive app

You don’t have to be Nokia to connect people —  a small yet scalable app can be a sleek solution for that goal. Unlike large social networks, your app will promote matching based on parameters that you choose to ensure high engagement levels.

Get the quality

Request a quote from our sales staff and start custom app development for your needs. Your solution will incorporate all the necessary functionality for a successful social network. To ensure the app is under your robust management, it will contain extra features and tools to tune its core logic and activity patterns.

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